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The Death of Metal: McLaren MP4-12C, Lexus LFA, Lamborghini Aventador LP700-4 and Bugatti Veyron 16.4 Grand Sport – Automobile Magazine
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Lexus combines mobile, TV for youth awareness
Lexus combines mobile, TV for youth awareness
Posted By Tricia Carr On May 15, 2012 @ 4:30 am In Automotive,Featured,Industry sectors,Mobile,News | No Comments
[1]
Lexus RX
Toyota Corp.’s Lexus is raising awareness for its 2012 RX F Sport during the season finale of prime-time ABC drama “Revenge” by offering viewers additional content and a chance to win a vacation package via Yahoo’s IntoNow mobile application.
The automaker’s dual-screen contest connects viewers to custom content related to the Lexus RX on Apple and Android devices during the live showing of the last two Revenge episodes of the season. Users also have the chance to win a Lexus-sponsored weekend getaway inspired by the TV series.
“Social TV connects with young, affluent consumers who are hard to reach, but are embracing mobile platforms and acting as influencers,” said Nancy Hubbell, prestige communications manager for Lexus [2], Torrance, CA.
“Being a leader and dominant player in the mobile space further delivers Lexus’ promise as an innovative and progressive brand,” she said.
Revenge is sweet
More than 80 percent of tablet owners use devices while watching TV, per ABC and Yahoo.
Lexus is tapping smartphone and tablet users to leverage its 2012 RX F Sport model during the two remaining episodes of the current season of Revenge.
Episodes will air Wednesday, May 16 and Wednesday, May 23 at 10 p.m. Eastern Time. Each episode is one hour.
Viewers must install the IntoNow app to interact with the show via their mobile devices. IntoNow uses SoundPrint technology to automatically identify live television content.
When the episodes begin, smartphone and tablet users who tag Revenge with the app can view content and enter to win a contest presented by the Lexus RX F Sport.
Users can enter to win a week-long stay at an oceanfront vacation home in the Hamptons, New York, where Revenge is set.
[3]
Revenge contest promotion
The vacation will take place during the week of July 4 and includes lodging, roundtrip airfare for two, more than $16,000 in prize money and a rental car.
In the app, viewers can also share opinions of the show on Facebook and Twitter, answer show trivia, follow real-time Twitter feeds of the Revenge cast and crew and access additional information and videos related to Revenge.
TV tie-in
Earlier this season, Lexus positioned its 2013 GS model in Revenge during a one-minute scene that tied loose ends in a subplot.
The show’s premise is that protagonist Emily Thorne returns to the town she grew up in to get back at the people who destroyed her family. Each episode centers on her findings with a slew of subplots.
[4]
Lexus GS in Revenge
In the May 2 episode, the Lexus GS appeared for approximately one minute during the last 15 minutes of the show. The vehicle is a gift to a character who is hesitating to accept a job offer (see story [5]).
The automaker will not integrate its RX vehicle on-air during the last two episodes, but hopes to enhance its product placement with a content and contest sponsorship, per Ms. Hubbell.
Rather than a traditional television commercial, Lexus seems to be attempting to reach young, female viewers by aligning itself with an entertainment source.
Lexus could reach tech-savvy aspirational consumer by sponsoring the IntoNow mobile content.
In addition, it is likely that Lexus will extend the reach of this partnership with Revenge via its social media channels.
Previously, the automaker shared the news that the GS would appear on “Revenge” May 2 via its Facebook [6] and Twitter [7] accounts.
“The Revenge program adds value beyond the 30-second ad and builds on the partnership Lexus has with ABC and this show,” Ms. Hubbell said. “It encourages deeper engagement with the audience and the characters in the show.”
Final Take
Tricia Carr, editorial assistant on Luxury Daily, New York
Article printed from Luxury Daily: http://www.luxurydaily.com
URL to article: http://www.luxurydaily.com/lexus-aims-at-youth-in-mobile-tv-campaign/
URLs in this post:
[1] Image: http://www.luxurydaily.com/wp-content/uploads/2012/05/Lexus-RX-185.jpg
[2] Lexus: http://lexus.com
[3] Image: http://www.luxurydaily.com/wp-content/uploads/2012/05/Revenge-contest.jpg
[4] Image: http://www.luxurydaily.com/wp-content/uploads/2012/05/Lexus-GS-sill-1.jpg
[5] see story: http://www.luxurydaily.com/lexus-positions-gs-in-primetime-product-placement/
[6] Facebook: https://www.facebook.com/lexus
[7] Twitter: https://twitter.com/#!/lexus
Click here to print.
Copyright © 2011 Mobile Commerce Daily. All rights reserved.
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TOP 10 REASONS TO BUY FROM LEXUS OF MELBOURNE
TOP 10 REASONS TO BUY FROM LEXUS OF MELBOURNE
TOP 10 REASONS TO BUY FROM LEXUS OF MELBOURNE
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ABC’s Revenge, Lexus and Yahoo!’s IntoNow Team Up to Reward Fans Watching the Remaining Two Thrilling Episodes of the Season
press release
May 10, 2012, 11:00 a.m. EDT
For The First Time Primetime Show Fans Can Win A Sweepstakes Getaway Via Innovative Second Screen Experience
<:article itemscope itemtype=”http://nik.io/v1/schema/Article”>
SUNNYVALE, Calif. & NEW YORK, May 10, 2012 (BUSINESS WIRE) — ABC’s Revenge and Yahoo! announced a new way to engage fans during live viewing of the hit series using IntoNow from Yahoo! — audiences will have an opportunity to enter to win a one-week getaway, coinciding with the July 4th weekend, at an oceanfront house in the Hamptons, Grayson-style, presented by Lexus.
With over 80 percent of tablet owners using their devices while watching TV, ABC and Yahoo! are teaming up for an industry-first, interactive experience during the last two episodes of this season’s hottest primetime show airing on WEDNESDAY, MAY 16 and WEDNESDAY, MAY 23 (10:00-11)(10:ET.) Viewers will have the chance to engage with the show in new and compelling formats and be rewarded in the process.
Beginning on May 16, when fans tag ABC’s Revenge with IntoNow app on their mobile phone or tablet device, they can participate in the following activities:
– Enter for a chance to win a week-long escape to the Hamptons. For more details on the Hamptons getaway presented by Lexus, please visit ABC.com/Hamptons-Getaway
– Connect and share with friends (and other Revenge fans) on Facebook, Twitter and in the app while they’re watching the episodes
– Test their knowledge of the series through fun trivia questions
– Follow real-time Twitter feeds related to Revenge cast and crew
– Access related videos and information on Revenge, including the actors and the plot
This partnership builds on the success of recent collaborations between the two companies, including earlier this year when ABC partnered with Yahoo! and IntoNow for the Republican presidential candidate debate.
At the tap of a button, IntoNow lets you connect with friends, discover exclusive content and related news stories, discuss the shows, participate in polls and quizzes, and even interact with some shows directly. IntoNow uses its patented SoundPrint technology to automatically identify live television content or previously aired content spanning more than 2.7 million airings. Over 160 U.S. TV channels are currently being indexed live, creating a rich database to build video discovery and programming experiences. In 2011, IntoNow was named Best Smartphone App by Time Magazine.
REVENGE
Emily Thorne (Emily Van Camp) is the newest arrival in the Hamptons. By all appearances, she’s a friendly and sophisticated “girl next door,” but the exclusive world she’s immersed herself in is tied to a dark family history and Emily is anything but what she seems. 17 years ago, Emily’s father was framed for a horrific crime by neighbors he trusted and sentenced to a life in prison. She never saw her father again and spent her childhood consumed by rage, loss and betrayal. Years later, Emily returns under an assumed identity with one endgame–REVENGE, every social overture a carefully planned chip at the foundation of her sworn enemies, until their lives come crashing down around them.
Revenge stars Madeleine Stowe as Victoria Grayson, Emily VanCamp as Emily Thorne, Gabriel Mann as Nolan Ross, Henry Czerny as Conrad Grayson, Ashley Madekwe as Ashley Davenport, Nick Wechsler as Jack Porter, Josh Bowman as Daniel Grayson, Christa B. Allen as Charlotte Grayson and Connor Paolo as Declan Porter.
Revenge is created by Mike Kelley and executive produces along with Marty Bowen and Wyck Godfrey. The series is produced by ABC Studios.
LEXUS
Since its debut in 1989, Lexus has earned a reputation for high-quality products and exemplary customer service from its 230 dealers. Lexus is the luxury hybrid leader, offering five hybrids that provide the best in innovative technology and first-class luxury. When it began, Lexus offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 10 vehicles, from the sporty CT 200h hybrid to the V10 supercar, the LFA.
YAHOO!
Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.net) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50272861&lang=en
SOURCE: Yahoo! Inc.
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Welcome to Lexus of Melbourne
At Lexus of Melbourne, it’s our mission to provide the drivers of Viera FL and surrounding locations with prestigious, luxury cars, SUVs & Hybrid Vehicles from Lexus. From unparalleled customer service to world-class quality, we implement our high standards every day to meet your exacting expectations as customers by selling the finest new and used Lexus cars ever built. As a certified Lexus dealer in Viera, we go above and beyond to implement our expertise and experience to assist your every need.
Whether you’re pursuing a purchase or lease of a new or used Lexus, our vast inventory unites uncompromising quality with grandeur. Our model selection includes a wide array of Lexus Cars, SUVs and Hybrids which include the LS, GS, ES & IS Sedans, LFA & IS F Performance, IS C Convertible, LX, GX & RX Luxury Utility and LS, GS, RX, HS & CT Hybrid vehicles. From 2000 to 2011 models, our dealership has a Lexus that’s perfect for you.
As Your local Lexus Auto Dealer, located in Viera FL, Lexus of Melbourne is proud to provide new and used Lexus cars, parts, accessories and service to the fine drivers of Melbourne, Cocoa-Rockledge, Merritt Island, Titusville and surrounding areas.
Call or visit Lexus of Melbourne today to experience the finest luxury cars ever built. For service inquires, contact our Service Center, and for parts inquiries, please contact our Parts Center.
Let Lexus of Melbourne be Your local Lexus auto dealer!
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